This second article in this series discusses more about what we mean when we say adding content to your website on a consistent basis is as important as the content, and, what we mean by content.
Regardless of what your selling, product, service or information, adding content to your website on a consistent basis is an absolute must. Google, and other search engines look at a website, like any business model, believing that it should grow slowly over time, search engines are keenly aware of and particularly not kind to websites that try to become an instant one-all destination, and websites that grow too quickly. Their suspicious of, and rightly so, of automated content building systems, spitting out gibberish websites that usually are nothing more than garbage.
So, rule number one is build your website consistently over a longer period of time and make your content appropriate to promote your business or brand identity.
Second, how often do you add content? Depending on what you’re business model is will partially determine how often you add new content. As a retailer, you may add new products as they become available, some on a daily or weekly basis. An accountant or service provider may only need a minimum once a month addition, like a press release or calendar of events.
Lastly, what do we mean by content? Content is usually text based, product additions which usually have pictures, accompanied by a product description or an article about how to use the product, tips a consumer may use in selecting a service provider. A local fence company provides a checklist the consumer can print out, asking questions like, “is your next contractor insured”, “do they have over 35 years experience”, “are they a member of the BBB” they also write short tips on maintaining a fence, re-staining a fence, and fence industry news.
Content can also be an industry view or outlook written by the company president, the CEO, almost anything can be content. Who’s been hired, industry or company events. One big and tall clothing store makes its own short YouTube videos showing ‘how to tie-a-tie’, ‘how to fold slacks’, ‘how to keep slacks clean’, ’style and color selections’.
One business owner failed to see how providing tips on landscape maintenance, maintaining potted plants, making plant selections etc would translate to improved visibility of his website until we showed him his competitors doing the exact thing. Content lends authority to a subject, consistent addition of original content is invaluable to building a strong web presence for your company, website or organization.