Investing in your website, whether by money, time or both while we’re in a downturn is probably one of the single best and most affordable ways to invest in your business.

The best way to invest in your website is in content creation. Devoting 80% of your time and resources into content creation will pay off in multiples. See our earlier posting on the value of content creation for more.

Investing in your website now will keep you in the top of your field or propel you there sooner and prevent your competition from usurping your rightful search position.

Other ways to invest in your website:

- Show Google you mean business and register your domain or extend your current domain registration to 10 years or more. This demonstrates that you are committed to the success of your venture. Of course this is one of only hundreds of factors that Google utilizes to rank your website, but it is one that you can lean in your favor.

- By default dedicated servers are limited to 10mbit speed. Request that your provider increase this to 100mbit. This will allow more visitors to squeeze in your doors and can usually be accomplished for no additional cost.

- Increase or add meta tags to your website. Again only one factor but search engines, other than Google use meta tags and even Google has been known too incorporate their wording into their search results earning you a better customer viewing experience.

This entry was posted on Friday, November 27th, 2009 at 7:43 pm and is filed under Google, Just Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.