PPC the darling of the search industry has had a hard time keeping up with its promise of equal access putting both small and big business on the same playing field.

Over time, through advertiser saturation, advertisers trial and error and the aging of the pay-per-click market it has become harder and harder for the small and medium sized businesses in well developed markets to compete with the big players.

Who else but big business could compete with the likes of Home Depot paying upwards of $50 per ad click during key promotions. Yes, there are hundreds of second and third tier search engines to use but you have to admit, Google’s market share simply can’t be ignored.

So how do you compete in such a tight market? Using an outside SEO service like Blue Bayou is your best bet when it comes to allocating your companies search engine budget. At around 5%-8% of your ad spend it’s an affordable way to maximize your ad budget especially when spread across so many verticals and networks.

PPC can be expensive but with a properly executed campaign those $0.01 – $0.05 clicks are still possible across many verticals and industries.

This entry was posted on Sunday, January 31st, 2010 at 11:39 pm and is filed under SEO Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.