Is your market reach local, national or do you see it as International? Does your market speak a native language other than English? Reaching an International market requires, where possible that you talk to your market in their native language.

With an Internationalized Domain name you can;

* Market your products in the native languages of each of the countries where you do business.
* Strengthen global recognition of your brand by registering your domain name in different scripts.
* Search for an International Domain using “Western” characters OR Native Language character sets

Not ready to go International? You should still explore available domain names that match your brand identity, even if you don’t plan on expanding International for years. Once these domains are gone, claiming your copyright or trademark extends to these markets will be harder to substantiate.

You can find more about Internationalized Domain Names here.

This entry was posted on Monday, March 2nd, 2009 at 10:46 am and is filed under Domain Name Registration, SEO Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.