Investing in your website, whether by money, time or both while we’re in a downturn is probably one of the single best and most affordable ways to invest in your business.

The best way to invest in your website is in content creation. Devoting 80% of your time and resources into content creation will pay off in multiples. See our earlier posting on the value of content creation for more.

Investing in your website now will keep you in the top of your field or propel you there sooner and prevent your competition from usurping your rightful search position.

Other ways to invest in your website:

- Show Google you mean business and register your domain or extend your current domain registration to 10 years or more. This demonstrates that you are committed to the success of your venture. Of course this is one of only hundreds of factors that Google utilizes to rank your website, but it is one that you can lean in your favor.

- By default dedicated servers are limited to 10mbit speed. Request that your provider increase this to 100mbit. This will allow more visitors to squeeze in your doors and can usually be accomplished for no additional cost.

- Increase or add meta tags to your website. Again only one factor but search engines, other than Google use meta tags and even Google has been known too incorporate their wording into their search results earning you a better customer viewing experience.

Typically, making changes to your website during the beginning to middle of the 4th quarter is considered too late for results in your search engine ranking.

The big ‘but’ however is that anytime is a good time to correct deficient websites, adding better product descriptions, making sure each page meta tags are in-place and that they are entirely different than that of every other page and correction of non-working links.

Making any other change, especially a site redesign this time of year is not advised and in-fact can hurt much more than it can help.

As always is the case, making changes to a website should be done slowly over time and deliberate with each change.

Blue Bayou Now Offers Tool to Optimize Your Internet Presence

According to analyst firm Netcraft, there are more than 238 million Websites online with thousands more each day. Getting your website noticed online can be daunting, which is why Blue Bayou decided to offer a Search Engine Visibility package that any business can afford.

Search Engine Visibility walks a user through a step-by-step process to make their Website search engine friendly. This not only makes search engines more likely to index the entire site, but to help get the Website higher in search engine rankings.

Blue Bayou has offered a hands on search engine optimization program for a few years now, and we’re pleased to introduce this self-serve model for business owners who would rather manage their own campaigns say’s Nick J. West of Blue Bayou, LLC.

Search Engine Visibility lets users optimize their site by defining keywords, analyzing content and tracking keyword performance. Search Engine Visibility also provides a “Top 10 SEO Checklist,” which helps identify commonly made mistakes and techniques on how to make a Website stronger.

Search Engine Visibility provides excellent video tutorials and other educational materials which help users understand the search engine optimization process without an involved learning curve. Once a Website is optimized, users can submit their Website to the most commonly used search engines on the Internet.

Users can call Blue Bayou’s 24/7 customer care representatives if they have any questions during the optimization process.

For more information about Search Engine Visibility or any of Blue Bayou’s services, click here.